adidas Football Collective, a grassroots community initiative.
This is adidas Football’s vision for a better world—a new movement committed to creating change through football and empowering individuals, teams, and communities around the globe.
Alongside working on messaging and 3 year strategy planning for AFC I worked with internal team at adidas to create UX for AFC.com. AFC represents adidas’ commitment to opening up the game to everyone, through long-term investments into football facilities and communities, and will see the brand launch a number of initiatives over the coming years, together with its football partners.
The launch film tells the stories of those who have already seen football change their lives for the better and was produced by Sunshine Agency with Some Such films, featuring stories from Paris, London, Tokyo and North America.
Role: Digital Creative Director.
The Marketing Store