Arsenal App Pre-Launch Experience

Arsenal App Pre-Launch Experience
Creative Lead | Concept, User Journey, AI Visualisation & Art Direction

Ahead of the launch of Arsenal's new supporter platform, I led the concept and creative direction for a pre-launch experience designed to build intrigue before the app went live.

Built around the idea of A Corner of Arsenal Wherever You Are, the experience transformed a digital product into a physical world. From early sketches and AI visualisation through to spatial design and final build, I shaped the user journey, creating a layered environment filled with hidden details, content moments and social opportunities that encouraged discovery and conversation.