Cadbury

ROLE
Retail Creative Director for all Cadbury promotions and launches, UK and global.

Cadbury
In partnership with Cadbury, we’ve championed the brand’s mission of generosity across a range of retail and shopper initiatives, including:

• On-pack promotions
• Shopper activations
• HFSS-compliant product launches
• Retail media toolkits
• Seasonal campaigns

Key Achievements
Our collaboration has delivered impressive results across key Cadbury campaigns:

• Big Win Win Cornershop Activation: Increased singles market share by +1.7PP and drove a sales uplift of +21.9%.
• HFSS-Compliant Product Launch: Generated £2 million RSV within the first 6-9 months.
• Secret Santa Seasonal Activation: Achieved a +1.9PP increase in market share, reaching 36.2% over the activation period.
• Cadbury 200 Years Campaign: Supported retail assets and media for the anniversary campaign, ensuring consistent brand visibility and pull-through across multiple retail channels.