McDonald's Monopoly

McDonald’s Monopoly Campaigns — Creative Lead & Experience Design

I’ve had the opportunity to help shape multiple McDonald’s Monopoly campaigns while at The Marketing Store, including VIP Monopoly and Double Peel.

Across five total campaigns—three of which I led—I oversaw the creative and mechanic development, working from concept through to artwork, packaging, in-restaurant touchpoints, and digital menu board integration. With over 30 prize partners featured across these campaigns, each activation turned restaurants into high-energy moments of play, reward, and brand engagement.

Being part of these complex, culturally-loved campaigns was a highlight, combining large-scale mechanics, retail experience design, and fast-moving creative production.