Mercedes-Benz UK

Your Favourite Story were the Official UK Digital Partner of Mercedes-Benz. In my four years, here I’ve lead the Creative Team at YFS to support Mercedes-Benz in all digital aspects of the brand - from online campaigns to digital solutions in the retail environment.

This has included the creation and build of 25 interactive applications, both for the retailer network and to support pop-up events to help broaden the appeal of the brand which has a traditionally conservative, older (55+) target demographic - and make it far more accessible to all.

These applications included the use of 3D animation and sensory experiences using sound. All of this as helped Mercedes-Benz Cars to become the No.1 Premium Car Brand in the UK. Mercedes-Benz Cars UK are an extremely fast-moving brand that are constantly looking to lead the way through product innovation. The brand conjures up images of motoring luxury, quality and performance and so - as Creative Director at their lead digital agency – an aspect of my role is to help ensure customers are experiencing the same level of quality within the purchase experience and communications – both on and off-line - to enhance sales and ultimately secure their ongoing position as No.1.

Creative Director
Your Favourite Story