While at YFS I directed all in store digital experiences for Mercedes-Benz. Myself and my team created a wide range of interactive applications and digital experiences for showrooms and digital exhibitions, constantly exploring new ways to communicate.

Mercedes-Benz Digital Retail Experiences

Role: Creative Director
Agency: Your Favourite Story

As the Official UK Digital Partner of Mercedes-Benz, Your Favourite Story (YFS) served a pivotal role in shaping the digital landscape for the brand in the UK. Over my four years at YFS, I led the Creative Team to support Mercedes-Benz across all digital touchpoints, from online campaigns to in-store retail solutions. My focus was on developing immersive digital experiences that reflected the brand’s premium positioning while broadening its appeal to a new generation of consumers.

Transformative Digital Solutions

To help Mercedes-Benz reach a broader audience and adapt to a fast-moving digital environment, we created and implemented over 25 interactive applications. These applications supported both the retail network and Mercedes-Benz’s innovative pop-up events, designed to appeal to a younger, more diverse demographic and make the brand’s luxury image accessible to all, beyond its traditionally conservative, older target market (55+).

Project Highlights:

3D Animation and Sensory Experiences: To bring the brand’s legacy of quality, performance, and innovation to life, we integrated 3D animations and sensory-driven soundscapes, enhancing the customer journey and creating memorable, multi-sensory experiences. These applications allowed users to explore vehicle details, engineering marvels, and brand values in an interactive way.
In-Store and Pop-Up Interactives: We developed digital solutions for Mercedes-Benz showrooms and pop-up stores, blending interactive media with brand storytelling. These included augmented reality features, touchscreens, and virtual test drives, encouraging customers to engage with and learn about the latest Mercedes-Benz models in an intuitive, immersive setting.
Bringing Premium Quality to Digital Touchpoints: With a brand built on luxury and performance, it was essential that Mercedes-Benz’s digital presence maintained this high standard. As Creative Director, I ensured that all aspects of the customer’s digital experience—whether online or in-store—met the brand’s premium expectations, creating a cohesive narrative across every interaction.

Strategic Impact and Brand Growth

Through these digital innovations, we supported Mercedes-Benz in retaining its position as the No.1 Premium Car Brand in the UK. By leveraging technology and design, we created new ways for customers to connect with the brand, both visually and emotionally. Our work helped shift perceptions of Mercedes-Benz, expanding its appeal to a broader audience while reinforcing the core values of luxury and quality that define the brand.