Mercedes-Benz - Never Stop Improving

Never Stop Improving Mercedes-Benz

Working collaboratively with Rapp and EG+ This film was to support the ABL campaign for The New C-Class 2018. Titled 'Summer Of Sport'  I used central assets and stock footage to produce a film for national role out. The film supported the campaign in store through the whole retailer, Pop-Up store network and brand placement exhibits.

Manifesto

Lewis Hamilton winning a Grand Prix. Your daughter’s gold medal at sports day. Your son’s winning goal. Closing the boot of your car after a last minute mad dash to get packed for the summer holiday.

We push ourselves to the limit of what we can achieve everyday, whether that’s as a professional athlete, occasional gym goer, or just showing your family a good time. The challenges in our lives drive us to do better, be better, live better, and each achievement is a line we’ve crossed, a milestone in our life. Without them, life just wouldn’t be as interesting.

So here’s to those who cross lines, strive for better, aim for achievement, big and small, whatever the task, collectively we rise to the challenge. Celebrate the achievements of others, and your own with Mercedes-Benz.

Creative Director
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