White Claw® Brand Experiences

White Claw® Shore Club Music Strategy
A culture-first music platform built to embed White Claw in the moments where sound drives social life, from All Points East and global festivals, to Ibiza nightlife.

Strategy in Sound
Shore Club used music as the lead channel, not a layer.
A global festival and nightlife strategy designed around daytime sets, open-air crowds and club culture, placing White Claw naturally into how people gather, move and connect around music.

Cultural Credibility: Romy x White Claw
White Claw partnered with Romy (The xx) through the Refreshing Sounds platform, including a bespoke remix, artist-led content and White Claw-hosted parties in London and Ibiza. A collaboration rooted in modern electronic culture, not sponsorship wallpaper.

On-Trade Activation
Shore Club translated the music strategy into physical spaces where people come to dance.
From high-energy venues like DrumSheds London to clubs and late-night bars, White Claw showed up with sound-led environments built for DJs, crowds and shared moments. A global on-trade toolkit ensured consistency across venues, from layouts and POS to visual systems designed to support music-first activation.

The Result
A credible, scalable music platform that positioned White Claw inside contemporary culture, unlocking new social occasions, recruiting new drinkers and making the brand part of the modern social soundtrack.